Popeye the Sailor copyright free 70 years after Elzie Segar’s death

Popeye

“I yam what I yam,” declared Popeye. And just what that is is likely to become less clear as the copyright expires on the character who generates about £1.5 billion in annual sales.

From January 1, the iconic sailor falls into the public domain in Britain under an EU law that restricts the rights of authors to 70 years after their death. Elzie Segar, the Illinois artist who created Popeye, his love interest Olive Oyl and nemesis Bluto, died in 1938.

The Popeye industry stretches from books, toys and action figures to computer games, a fast-food chain and the inevitable canned spinach.

The copyright expiry means that, from Thursday, anyone can print and sell Popeye posters, T-shirts and even create new comic strips, without the need for authorisation or to make royalty payments.

Popeye became a Depression-era hero soon after he first appeared in the 1929 comic strip, Thimble Theatre. Segar drew Popeye as a “working-class Joe” who suffered torment from Bluto — sometimes known as Brutus — until he “can’t stands it no more”. Wolfing down spinach turned Popeye into a pumped-up everyman hero, making the case for good over evil.

For more on this breaking story see thetimesonline.com, and Happy New Year!

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